Video content has become the go-to format for modern brands. Whether you’re launching a new product, promoting seasonal deals, or building brand awareness, a compelling promo video can grab attention faster than any static image. With online video tools evolving rapidly, businesses no longer need large budgets or professional editing studios to create high-impact videos.

The right tool can help you craft sleek visuals, add text overlays, incorporate transitions, and tailor the message to various platforms like Instagram, YouTube, and websites. In this guide, we’ll explore five reliable promo video makers that allow marketers and creators to design brand videos with ease. We’ll start with invideo, followed by other great alternatives available to explore.

Invideo — Best for Fast & Customizable Brand Videos

When discussing modern and user-friendly video creation tools, invideo stands out for its ease of use and versatility. It offers a powerful online editor suitable for marketers, creators, and small businesses working on brand promotion. If you’re looking for a promo video maker that supports rich animations, transitions, and intuitive design features, invideo is a strong contender.

Invideo supports short promotional clips, product highlight videos, event teasers, and more. You can customize text effects, upload brand assets, and export in high quality without needing professional editing expertise.

One of the biggest advantages is its growing focus on AI-driven features. Invideo functions like an AI video generator app, allowing users to convert ideas or scripts into complete videos faster. It helps reduce time spent on editing while maintaining creative flexibility.

Key Features

• Rich stock library of footage and audio
  
• Advanced text styling for brand messaging
  
• Script-to-video features with AI support
  
• Multi-platform aspect ratios
  
• Smooth transitions and animation effects
  

Best For

• Social media brand campaigns
  
• Quick promotional edits without heavy learning curves
  
• Teams managing frequent visual content needs
  

Invideo is flexible enough to support both beginners and creators familiar with advanced video editing concepts.

Clipchamp — Ideal for Browser-Based Editing

Clipchamp is a simple and reliable tool owned by Microsoft, making it accessible for both personal branding and business-focused workflows. Because it’s web-based, it’s convenient for users who don’t want to install heavy editing software.

Why Choose Clipchamp?

Clipchamp offers screen recording, text overlays, trimming, and timeline-based editing. It’s especially useful for startup founders or social media managers who need quick promotional cuts that align with branding guidelines.

Core Capabilities

• Cloud-based workflow
  
• Easy resizing for social platforms
  
• Helpful presets for marketing styles
  
• Integrations with Microsoft services
  

Best For

• Quick marketing assets for social platforms like Facebook, Instagram, and LinkedIn
  
• Teams familiar with Microsoft products
  

While Clipchamp might not have the most advanced visual effects, its simplicity makes it a great starting place for brand-focused video creation.

Wave.video — Strong for Branding + Video Hosting

Wave.video is more than an editor — it also provides hosting and landing pages for video marketing. That makes it helpful for brands that want to manage an entire campaign from a single platform.

Why Wave.video Works for Promo Content

Its editing tools allow easy customization suited for promotional messaging, such as countdowns, product showcases, announcements, and event intros.

Highlight Features

• Built-in stock footage and sound
  
• Video landing page builder
  
• Analytics for performance measurement
  
• Multi-format exports
  

Best For

• Businesses running event promos or sales announcements
  
• Marketing teams that want visibility into video performance
  

Wave.video works especially well for brands that need promotional content distributed across multiple channels with tracking capabilities.

Moovly — Flexible for Corporate & Educational Marketing

Moovly positions itself as a tool for both businesses and organizations that want polished promo videos with animation elements. It offers drag-and-drop editing and supports a wide variety of visual styles.

Why Consider Moovly?

Promo videos don’t always need live footage. Sometimes animations help explain services and brand benefits more efficiently. Moovly allows combining video clips, illustrations, motion graphics, and voiceovers.

Standout Features

• Automated voice generation
  
• Rich library of animated assets
  
• Integration with cloud storage solutions
  
• Collaboration capabilities
  

Best For

• Corporate branding and internal announcements
  
• Explainer-style promotional content
  
• Teams who want visual storytelling with animation
  

Moovly is a good option when the marketing message needs clarity through visuals rather than lengthy footage edits.

Biteable — Simplified Video Creation for Quick Marketing Wins

Biteable focuses on efficiency. Users can craft short brand videos with strong motion graphics and bold typography — perfect for capturing attention quickly on social media feeds.

Why Biteable Helps Marketers

The platform emphasizes brand storytelling through snappy transitions and colorful motion elements. Its lightweight workflow aids users who have minimal editing background.

Main Capabilities

• Designed for short advertising visuals
  
• Vast library of animated sequences
  
• Sharing and publishing features for major platforms
  
• Collaboration features for teams
  

Best For

• Small businesses with limited editing resources
  
• Rapid turnaround promotional videos for marketing campaigns
  

Biteable’s strength is simplicity — ideal for attention-grabbing content that aligns with modern scrolling behavior.

How to Choose the Best Promo Video Maker for Your Brand

With so many online editing tools available today, selecting the right one depends on your workflow and marketing goals. Here are the most important factors to consider:

1️⃣ Editing Flexibility

How much control do you need over transitions, text placement, audio syncing, and animation styles?

• Beginners → Tools like Biteable or Clipchamp may feel more intuitive
  
• Experienced marketers → Invideo or Moovly provide deeper editing control
  

2️⃣ Available Media Assets

Do you rely heavily on stock clips, soundtracks, or branded elements?

Choose software with:

• Extensive footage libraries
  
• Built-in music and effects
  
• Brand asset uploads (logos, colors, fonts)
  

3️⃣ AI-Assisted Options

AI features accelerate content creation, especially when producing multiple promo videos per week. Tools like invideo help automate script-based editing, giving marketers more creative time.

4️⃣ Publishing & Hosting Needs

Some platforms like Wave.video go beyond editing with hosting and analytics — useful for campaign tracking.

5️⃣ Collaboration Tools

Marketing often involves team input. Look for:

• Shared workspaces
  
• Commenting features
  
• Version history
  

6️⃣ Output Quality & Platform Support

Your chosen editor should:

• Support high-resolution exports
  
• Optimize video ratio for each platform (9:16, 1:1, 16:9)

Final Thoughts

Promo videos continue to dominate brand communication — from product launches to festive sales announcements. With an increasing number of user-friendly video creation platforms, brands of any size can produce professional-looking videos without advanced technical skills.

If you want an editor that blends simplicity, customization, and AI-driven capabilities, invideo is a strong choice for a promo video maker. Meanwhile, tools like Clipchamp, Wave.video, Moovly, and Biteable help expand the range of promotional styles and workflows brands can achieve.

As you begin creating your next promo campaign, choose a platform that supports your brand identity, speeds up production, and empowers you to experiment with visuals that stand out. With the right editor in hand, your marketing videos can connect with audiences faster, drive engagement, and reinforce your brand’s presence in a highly competitive digital world.