Businesses in ChatGPT: Claim Your Profile and Sell with AI Agents (2026)
Businesses in ChatGPT is OpenAI’s new beta programme that lets companies claim a verified profile inside the chatbot and answer customer questions through an AI agent. Announced on 10 November 2026, it turns the world’s most-used AI chatbot into a place where customers can discover a business, check its products and prices, and start a conversation — without ever leaving ChatGPT.
OpenAI says ChatGPT now reaches 1.2 billion people every week, a figure it reported in late September 2026. For a small business that sells online, that audience is hard to ignore. This guide explains what launched, who can use it, and how to claim your profile.
What Is Businesses in ChatGPT?
Until now, ChatGPT answered shopping questions using whatever information it could find online — your website, reviews, listings, and mentions across the web. You had no control over whether those facts were current or even correct. Businesses in ChatGPT changes that. It gives companies a way to claim their listing, correct the details, and supply live product information. The launch has three parts: Business Hub, the dashboard where you manage your profile; Business Agents, optional AI chats that speak for your business; and Insights, simple analytics showing how people find you. This is not ChatGPT Business, the separate paid workplace plan.
Business Hub: Claim and Control Your Profile
Business Hub is the starting point. You will find it at chatgpt.com/business-hub and in the ChatGPT sidebar. Eligible businesses can claim their organisation and, once verified, update the details ChatGPT shows — a description, contact information, opening hours, and links. Verified profiles display a blue check, so customers can tell the listing is genuinely yours. Retailers can go further and add a self-service product feed with current pricing and availability, so ChatGPT’s answers about your products stay accurate.
Claiming is open to eligible businesses wherever ChatGPT is available, but at launch only businesses with a website can claim a profile. Local shops and restaurants can claim only an existing US listing for now. Shopify sellers can set it up from their Shopify admin.
Business Agents: An AI Sales Assistant Inside ChatGPT
The most interesting part is the Business Agent. Once your profile is claimed, eligible ecommerce and online-service businesses in the US can build, test, and launch an agent that answers customer questions about what you sell. It can compare products, explain differences, and help a shopper find the right fit, using the instructions and product feed you supply. The agent appears as a clearly labelled conversation, kept separate from ChatGPT’s own independent answers, so the customer always knows when they are talking to your business rather than to ChatGPT itself.
There are limits. OpenAI builds the agent from your instructions and feed — you cannot bring your own agent or plug in a custom chatbot. Verification alone does not guarantee you can publish an agent: OpenAI also weighs your business category and intended use before approving it. The first version is aimed mainly at small and midsize businesses.
Insights: See How Customers Find You
Business Hub also includes Insights, a simple analytics view. It shows how often your business is mentioned in ChatGPT answers, how many clicks go to your website, and the discovery topics — the common themes in conversations where your site is cited. You get about 28 days of history to spot trends. On privacy, OpenAI says businesses do not receive users’ conversations or their chats with a Business Agent. The data is aggregated and appears only after enough interactions, so individual customers stay anonymous.
Sponsored Agents and the Paid Route
OpenAI is also opening a paid route. Businesses will be able to sponsor their Business Agent and use it as the destination for ChatGPT Ads, with sponsored placements clearly labelled. Sponsored Agents first appeared as a test in September 2026; the Business Agent is now the free, organic way into the same format. OpenAI says the agent behind both is the same — the difference is whether you pay for the placement. Business Hub and Business Agents are free for now, but OpenAI has not ruled out charging for them later, so claiming early costs nothing.
What Claiming Does Not Do
Keep expectations honest. Claiming your profile does not guarantee higher placement in ChatGPT’s answers or more sales. ChatGPT keeps making its own independent recommendations and comparisons, and it may display information about your business even when you have no agent. OpenAI also says it does not verify every business-supplied detail or settle every factual dispute, so accuracy still depends on the information you provide. Details such as eligibility rules and review timelines are still being worked out.
How to Claim Your Business in ChatGPT
Here is the process on launch day:
- Open Business Hub at chatgpt.com/business-hub and sign in with your ChatGPT account.
- Search for your business and claim it.
- Complete OpenAI’s verification to earn the blue check.
- Update your details: description, contact information, hours, and links.
- Add a product feed with current pricing and availability if you sell products.
- If you are an eligible US ecommerce or online-service business, build and test your Business Agent, then publish it.
- Check Insights weekly and fix any facts that lead to wrong answers.
A Simple Starter Plan for Small Businesses
Claiming takes minutes; getting value from it takes a little more. Use this starter plan in your first week:
- Claim your profile now, even if you cannot build an agent yet — control the facts first.
- Make sure your website is accurate and up to date, because ChatGPT cites it. If your on-page basics need work, start with this small business SEO checklist.
- Keep your product feed clean: correct prices, stock levels, and variants.
- Write an honest description of what you sell — no keyword stuffing.
- Watch discovery topics to learn what customers actually ask about.
- Treat ChatGPT as one more discovery channel, not a replacement for your website or your Google Business Profile.
- Keep an eye on rival assistants too — Google’s Gemini keeps adding features.
Behind these features sits a multi-billion-dollar infrastructure race: Anthropic’s recent power deal shows the scale of the computing buildout behind today’s AI assistants.
Frequently Asked Questions
Is Businesses in ChatGPT free?
Yes, for now. OpenAI has not announced pricing for Business Hub or Business Agents, and it has not ruled out a paid model later.
Can any business build a Business Agent?
No. At launch, only eligible ecommerce and online-service businesses in the US can publish one. Claiming a profile is open more broadly, wherever ChatGPT is available.
Will claiming my profile improve my ranking in ChatGPT?
There is no guarantee. Claiming controls the facts ChatGPT shows about you, not your placement. ChatGPT still makes its own independent recommendations and comparisons.
Conclusion
ChatGPT is becoming a place where people shop, not just a place where they ask questions. The businesses that claim their profiles early will control the facts customers see, while everyone else leaves those facts to chance. The tools are free, the setup takes minutes, and the audience is already there. Claim your profile this week.
